When Matteo Ricci, the Italian missioner first arrived in ancient China, he bought beautiful religious books printed with letterpress. The books were bound beautifully with leather covers and golden edges. He knew that the books could not be understood by the Chinese people. But he thought that the delicacy of the book designs remarked that he came from a place with adorable culture. Many Chinese become believers nowadays.
Artists are like missioners, they need beautiful books to convey their beliefs.